Stop relying on hustle, founder intuition, and unpredictable sales cycles to drive growth.

Jumpstart July 2026: The Revenue Engine Lab is designed to help you build a scalable, repeatable system for generating demand, closing customers, and growing revenue with greater consistency and confidence. Across three high-impact sessions, you will learn how to strengthen every stage of your go-to-market engine, from positioning and pipeline to conversion, retention, and scalable growth strategy.

You’ll explore the frameworks behind modern revenue growth, identify what is limiting scale inside your business today, and learn how to create systems that continue generating momentum beyond founder-led selling. By the end of the lab, you will walk away with practical tools, clearer growth metrics, and a more predictable path to scaling revenue.


Curriculum

Week 1 - The Science of Scaling Framework: When Should We Scale? How Fast?

Most founders treat “product-market fit” as a feeling, a surge of inbound, customers who love the product, or a board that’s excited. But feelings don’t tell you when to pour fuel on the fire. This session builds the rigorous, data-driven foundation behind scalable growth: a leading indicator of retention that gives you an early signal on product-market fit, a unit economics decomposition that reveals go-to-market fit, and a dynamic speedometer for setting the right pace of scale. You’ll walk through the key phases of revenue growth and the quantifiable milestones that guide each transition.

Key Takeaways:

  • Define product-market fit scientifically using a Leading Indicator of Retention.
  • Translate long-term unit economics targets into short-term go-to-market goals.
  • Use growth metrics as a real-time speedometer for scaling decisions.


Week 2 - Designing Your ICP, GTM Process, and Demand Generation Across the Three Phases

The single most damaging go-to-market mistake is importing a playbook from a different context, whether from a prior company, a veteran hire’s last role, or a company at a completely different stage of growth. This session focuses on three foundational components: how to define and refine your Ideal Customer Profile, how to design a go-to-market process that fits your current stage, and how to select and scale demand generation channels in line with your economics and objectives.

Key Takeaways:

  • Define and evolve your Ideal Customer Profile across growth stages.
  • Build a repeatable go-to-market process that scales alongside your business.
  • Identify scalable demand generation channels without wasting resources too early.


Week 3 - Designing GTM Hiring, Management, Pricing, and Forecasting Across the Three Phases

Even founders who nail their Ideal Customer Profile and sales process often stall because they hire the wrong profile, price for the wrong objective, or build forecasts that obscure more than they reveal. This session focuses on go-to-market talent, management structure, pricing and packaging, and revenue forecasting, and how each of these systems must evolve as your business scales.

Key Takeaways:

  • Understand hiring profiles, compensation structures, and management needs across growth stages.
  • Design pricing and packaging strategies aligned with customer value and business goals.
  • Build bottom-up forecasting models that support better scaling decisions.



Schedule*

WEEK 1

Revenue Engine Lab - Session 1 (Americas / MEPA / South Asia / Europe-Friendly Session)
Tuesday, 14 July 2026 at 10:00 AM ET (Convert to your time zone)

Revenue Engine Lab - Session 1 (Asia-Pacific / North Asia-Friendly Session)
Tuesday, 14 July 2026 at 8:00 PM ET (Convert to your time zone)

WEEK 2

Revenue Engine Lab - Session 2 (Americas / MEPA / South Asia / Europe-Friendly Session)
Tuesday, 21 July 2026 at 10:00 AM ET (Convert to your time zone)

Revenue Engine Lab - Session 2 (Asia-Pacific / North Asia-Friendly Session)
Tuesday, 21 July 2026 at 8:00 PM ET (Convert to your time zone)

WEEK 3

Revenue Engine Lab - Session 3 (Americas / MEPA / South Asia / Europe-Friendly Session)
Tuesday, 28 July 2026 at 10:00 AM ET (Convert to your time zone)

Revenue Engine Lab - Session 3 (Asia-Pacific / North Asia-Friendly Session)
Tuesday, 28 July 2026 at 8:00 PM ET (Convert to your time zone)


*At EO, we are committed to providing valuable content and engaging with participants from various time zones. We understand that scheduling live sessions can be challenging, considering the diversity of our attendees. Our goal is to strike a balance that allows us to reach as many participants as possible while considering speaker availability.

ALL SESSIONS WILL BE RECORDED AND THE RECORDING WILL BE SHARED WITH REGISTRANTS WITHIN 48 HOURS POST-SESSION.