Build your AI-powered marketing engine—from sharper insights to stronger visibility to measurable brand results.

Jumpstart January 2026: The AI Marketing Lab shows entrepreneurs how to use AI to understand their audience, identify marketing opportunities, and position their brand where decisions are now being made. You’ll learn how to structure your digital presence so tools like ChatGPT and Gemini can recognize and recommend your business, and how to create high-quality, on-brand content that scales across channels.

By the end, you’ll know how to appear in AI-generated answers, publish smarter and faster, and apply practical marketing frameworks you can use immediately to grow your reach and reputation.



Curriculum

  WEEK ONE: See the Market Clearly  

Entrepreneurs make better decisions when they have better information—but traditional research is slow, expensive, and often out of date. This session shows you how to use AI to understand your market with extraordinary speed and depth. You’ll learn to extract insights from reports and public data, build adaptive customer profiles, decode competitor strategy, and rapidly pressure-test ideas. This gives you a strategic baseline before creating anything—so every marketing decision that follows is grounded in real intelligence.

Key Takeaways:

  • Use AI to pull insights from reports, trends, public data, and conversations in minutes—not weeks.
  • Build dynamic customer profiles using social listening, review analysis, and behavior patterns.
  • Analyze competitors and category gaps so you can position your brand with clarity and confidence.
  • Gain a reusable AI research system you can apply to any market, audience, or idea.
  • Walk away with a simple, repeatable decision framework for faster, more confident marketing choices.


  WEEK TWO: Become Recommendable  

Customers are no longer just searching—they’re asking AI tools for recommendations. Whether you appear in those answers depends on how well your digital presence aligns with what generative engines understand, trust, and cite. This session teaches you how ChatGPT, Gemini, and Perplexity decide what to recommend—and how to structure your content so these systems can recognize your expertise. You’ll learn the signals that drive AI visibility, the assets every business needs, and a practical checklist to make your brand “recommendable.”

Key Takeaways:

  • Understand how AI platforms choose sources, evaluate authority, and generate recommendations.
  • Learn what makes a business “AI-friendly”—from structured answers to credibility signals.
  • Create essential visibility assets and use a GEO (Generative Engine Optimization) checklist to strengthen your digital footprint.
  • Gain a “Make My Business Recommendable” action plan aligned with the way AI evaluates expertise.


  WEEK THREE: Build Your Content Engine  

Once you know what your audience wants and what AI systems reward, it’s time to build content that works. This session shows you how to use AI to draft high-quality material, repurpose it across channels, and distribute it through streamlined workflows. You’ll learn the full lifecycle of a modern content system—from research to creation to optimization—and walk away with templates your team can use to publish more often, at a higher level, with less operational stress.

Key Takeaways:

  • Produce expert-level drafts with AI while maintaining accuracy, authority, and brand voice.
  • Turn one asset into many through repurposing frameworks for video, audio, blogs, and social.
  • Implement distribution workflows that automate posting, maintain consistency, and scale your reach.
  • A complete AI-powered content engine template you can plug directly into your workflow.
  • Learn how to use a smart content brief builder for fast, accurate, on-brand creation.



Schedule*

WEEK 1

AI Marketing Lab – Session 1 (Live)
 Tuesday, 20 January 2026 at 10:00 AM EST / 3:00 PM UTC (Convert to your time zone) 

AI Marketing Lab – Session 1 (Live, Repeated)
 Tuesday, 20 January 2026 at 8:00 PM EST / 1:00 AM UTC (21 January) (Convert to your time zone) 

WEEK 2

AI Marketing Lab – Session 2 (Live)
 Tuesday, 27 January 2026 at 10:00 AM EST / 3:00 PM UTC (Convert to your time zone) 

AI Marketing Lab – Session 2 (Live, Repeated)
 Tuesday, 27 January 2026 at 8:00 PM EST / 1:00 AM UTC (28 January) (Convert to your time zone) 

WEEK 3

AI Marketing Lab – Session 3 (Live)
 Tuesday, 3 February 2026 at 10:00 AM EST / 3:00 PM UTC (Convert to your time zone) 

AI Marketing Lab – Session 3 (Live, Repeated)
 Tuesday, 3 February 2026 at 8:00 PM EST / 1:00 AM UTC (4 February) (Convert to your time zone) 


 *At EO, we are committed to providing valuable content and engaging with participants from various time zones. We understand that scheduling live sessions can be challenging, considering the diversity of our attendees. Our goal is to strike a balance that allows us to reach as many participants as possible while considering speaker availability. 

ALL SESSIONS WILL BE RECORDED AND THE RECORDING WILL BE SHARED WITH REGISTRANTS WITHIN 48 HOURS POST-SESSION.